Maverick Wine Group
Maverick Wine Group, founded in 2005 by Rachel Adams, develops and produces innovative new California wine brands focused on emerging trends among female and millennial wine consumers.
Over the years, Maverick has pioneered new concepts in the wine industry, enabling them to spot emerging trends just as they are beginning to gain critical mass. By getting in first, with a keen eye for blends, packaging and marketing, Maverick has developed brands that exhibit sweeter, lighter flavors. This approach appeals especially to female wine consumers and millennials.