For Immediate Release

Truffle Wines responds to explosive growth in Moscato category

Boosts production of Truffle Pink Moscato by 55%

Truffle Pink MoscatoSANTA MARIA, California – February 14, 2014 – Maverick Wine Group is taking advantage of Valentine’s Day to announce a 55% increase in production of Truffle Pink Moscato.  America is falling in love with Moscato, as well as its Italian counterpart Prosecco, and Truffle Wines is ready to meet an increased demand.

For the third consecutive year, the U.S. Moscato category has grown by greater than 40% on average, while California is reporting 2013 as the biggest harvest ever.  The sub-category, Pink Moscato, is projected to dominate category growth by 600% in 2014, according to industry surveys.

The growth in popularity of Moscato is coming from counter-intuitive sources.  “Moscato and Prosecco are driving the sales with millennials,” says Rachel Adams, CEO of Maverick Wine Group.  “And Truffle Pink is not just another Moscato.  It’s a lifestyle selection that new wine enthusiasts, females and millennials all connect with emotionally.”

Maverick Wine Group has already scored a huge success with Truffle Red, top-10 nationally, in the Sweet Red category.  “At Truffle Wines, we believe that when you combine the two largest wine buying segments – females and millennials – with the sinful temptation of sweeter lifestyle wines, you have an electrifying product, ready to become the next rising star wine brand,” Adams said.

Truffle Pink Moscato is a refreshing Central Coast Pink Moscato with effervescent flair.  Truffle Wines are lifestyle brands that cater to the latest trends in the wine industry, with an emphasis on the female and millennial wine consumer.  Truffle Wines are distributed across the United States in over 30 states.  Truffle Pink Moscato retails for under $10.00 and can be found regionally at retailers such as: Wal-Mart, Cost Plus, World Market and Total Wine.  New distribution is coming this Spring at: Harris Teeter, Kroger and Winn Dixie.

For additional information or samples, please contact pr@maverickwinegroup.com or Scott Slucher at (707) 536-0076.

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